What Makes "The Best?"

"The Best-Ever Social Media Campaigns"

Just about anybody can make some type of ad, but what truly sets apart the best from the rest? And how do they keep the consumer interested? 

I'm sure that everyone has signed up for their favorite brands "email list" for "great deals" (or so they say) at one time or another, but how many have turned that email that was once just a fun way to get quick deals, into an overload of junk mail? And how many get tired of them asking for your information and give away that ex-boyfriends number instead? Every day, advertisers are finding new and fun ways to get the word out to the people about their product including: Facebook, Twitter, and YouTube. By using websites that people are more likely to be on most of the day, such as were listed, advertisers are becoming smarter and more realistic about how people receive their information. For example, rather than signing up for yet another email account with your favorite store, certain places such as American Eagle have pushed for their fans to "like" their page on Facebook to find out about upcoming promotions and events.

Social media campaigns such as these have shown to be more highly effective opposed to being instantly deleted or thrown away from mailboxes at home. I can even admit to posting a link, or re-tweeting about an ad or two from American Eagle that I found to be interesting or saved me a lot of money! The truth is, seeing a small promo on your newsfeed is a lot more interesting than that letter in the mailbox addressed to "Our Favorite (and may I also add, unnamed) Customer." Plus, what are the odds of someone checking every single company that they love for great deals *every day*-- (no one, hopefully). In addition, with a generation whose attention span doesn't last more than .2 seconds if it doesn't immediately interest us, ads like these are vital!

Here's an example of a church reaching out globally (can be seen at the bottom of their page)-- even they're switching up to more modern approaches to reach out on twitter!