boys ad
girl's ad
Above are the three ads that were used for our cellphone Gotcha campaign! While all three ads are nice individually the first ad needs some work as for as its cohesiveness with the others. While the boys and girls ad both have the cloud background, the ad for both both boy and girl lack that feature and consequently make it stand out for the wrong reasons. It also causes the wording to be hard to see with the forest background. in addition, overall, the ad could have been better worked with less wording. All of the words in the ads make them seem more complex and less appealing to a child between the ages of 9-12. While these ads were geared towards the parents of these children, most people like to look at what it visually appealing then reading a novel about it. In addition, the word "kid" in the boys ad makes it appear to be too youthful and less appealing to what someone of that age would want who may want to be referred to someone who is more grown up.
The consistency of the ads needs some work (in particular the 1st one, as you said, because it is very different from the other two). Also, some of the ads seem to be too wordy with description (the girls ad mostly) and the text in the first ad is difficult to read (but if you use a sky background it would help it). The "Gotcha!" logo and phone placement are fairly consistent with each one, which is a good touch.
ReplyDeleteI really like the placement of "GOTCHA" along the side of the ad, but I agree that less is more when advertising features of the phone. Perhaps you could use a fake hyperlink to lead the customer to more information. I really like the use of the sky as the background in the boy and girl ad. If possible you could use the sky background from the boy and girl ad in the both gender ad. I think that would help with your issue there. Also, the skin tone in the girl ad is quite pale and if you adjusted the hue of the image it would help add more consistency to your campaign.
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